How are we using social media?


Roxanne Cohen Silver, PhD:

Research does make it clear that social media is a larger source of misinformation and rumour than we typically get from traditional media. There isn’t anybody who is monitoring and vetting the information for its truthfulness or its veracity. So we need to step back. How are we using social media? Is it for connection, or is it for information gathering?

Purplexed Science: During the early stages of the pandemic, I admittedly relied heavily on Twitter updates. Not necessarily other people’s tweets, but the curated headlines and conversations Twitter itself would group together. The public’s willingness to be informed is directly linked to how the media has chosen to inform.

I found myself deleting several news notifications I’d set up because it was nothing but COVID-19, and I think that can do two things.

Dilute the information, or expose people to more misinformation. Human beings tend to rationalise what they cannot understand and this pandemic has been no different.

People are using social media for connection, but that also comes with information gathering. People feel a need to share what they’ve learnt with others. Often without stopping to fact check, after all, it’s easier to click a button than it is to input a search term into Google and spend half an hour reading up on a topic you may not necessarily understand.

One solution may be integrating a fact checking service within all social media platforms, or a service that allows people to quickly input information and returns them with a concise and clear explanation. Implementing such a service would be costly and time-consuming, so the buck stops with social media and news outlets. They should be held accountable for what is posted and do their due diligence before misinformation is allowed to spread.

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